By Elinor - Wellness · Lifestyle · Creative Content

Social Media Manager · Creative Content
Strategy · Visual Storytelling · Results-Driven

Content
that feels like
freedom.

I don't just create what's in the frame. I understand what's behind it.

Let’s work together

Real Results

Málaga · Travel Reel
180,965Views
144,316Viewers
1,493New Followers

One Reel. Personal account. Organic, unpaid reach - no ad spend, no boosting. Just content people wanted to watch, save and share.

Tamara pomegranate chia cups, held by hand - photo used in the brand's paid social post
Tamara · Campaign

“Selected by the brand for paid social promotion.”

The photography and video from this project were chosen by Tamara to run as paid social content - proof the work performs well enough that brands invest further behind it.

About

I don't just create what's in the frame. I understand what's behind it.

My background doesn't follow the usual path, and that's exactly where my edge comes from. I built my own fitness business, Energize Yourself, from the ground up - over a decade coaching 80+ clients, leading workshops, building a community, creating my own marketing and content. From there I moved into tech and Employee Experience, managing internal communications, visual projects and experiences for teams in Israel and globally.

Tel Aviv ↔ Spain · Hebrew · Spanish · English

My approach
Spain, Through My Eyes - Nerja, Segovia, Madrid and Barcelona travel collage
Services

Creative Concepts & Visual Content.
From idea to visual story.

Concept development, photography and visual content creation for businesses and brands - specializing in experiences, hospitality and lifestyle.

  1. 01
    Content CreationPhotography, photo and Reels editing, social content creation, and building a visual language.
  2. 02
    Creative ConceptsDeveloping the idea behind a campaign, launch, product or content series - from concept through to photography and editing.
  3. 03
    Brand & Employee ExperiencesDeveloping experiences and proposals for internal and organizational audiences, with creative direction and marketing deliverables.
Elinor's desk - laptop, iced tea and sunglasses in the afternoon sun

Where the ideas start.

How I think

I don't start with the camera.
I start with what people should feel.

Elinor working at her laptop, planning content

From human insight to creative idea, to visual direction, to content - every project follows the same path.

  1. 01
    Understand the whyBrand · Audience · Goal
  2. 02
    Find the storyWhat makes it worth stopping for?
  3. 03
    Build the ideaConcept · Visual direction · Social-first moments
  4. 04
    Create with purposeEvery frame should make people feel, notice or act
My philosophy

I create stories people want to experience.

Polished and considered at its core, with just enough unexpected to make people stop scrolling.

Selected work

View all →
Tamara pomegranate chia cups and popsicle
Tamara
Flat white, wrapped sandwich and sunglasses on a wooden café table
Food
Colorful beach umbrellas below the cliffs
Travel
Grand hotel staircase lined with palm trees
Hospitality

Case studies

Treatment Reel

E&Y Cosmetics · Reputation, Online

A Givatayim clinic with 13 years of loyal clients and 90% recommendations - and an Instagram that had gone quiet. The data showed followers engage with Eti and Yamit as people (34 avg. engagements) far more than with treatment explainers (0-2). The strategy: wrap the expertise inside the personality.

Social audit · Data analysis · Monthly content plan · Shoot day · Editing · AI product styling

3 posts a week · 1 shoot day = ~12 Reels + 30 photos
Before and after: original product photo next to AI-assisted product styling conceptOriginal shot → AI-assisted product styling concept.
Campaign video

Tamara · Pink on Purpose

Breast Cancer Awareness Month 2026. A campaign-led visual series that turns an important message into content that still feels bold, playful, product-led and unmistakably Tamara.

Creative direction · Concept · Styling · Photography · Editing

Client response: direction selected for continued content + video use

“It was amazing working with you, and we’re very happy with the results. Thank you!”Tamara, on LinkedIn · translated from Hebrew

Tamara's LinkedIn post launching Breast Cancer Awareness Month with the campaign photos Tamara's co-branded LinkedIn post with JUSA using the campaign photos
Tamara's comment in Hebrew: it was amazing working with you and we are very happy with the results In use: the brand published the photos on its own channels, including a co-branded launch with JUSA.
Behind the scenes - production gear, pink ribbon stickers and the shoot setup for the Tamara campaignBehind the scenes - the gear and the pink that made it happen.
Lifestyle content collage for Catzanel café - coffee, food and morning moments

Food · Sell the Morning

Sell the morning, not just the coffee. Coffee, food, sunlight and small table moments built the feeling of spending a morning at Catzanel - rather than simply documenting the menu.

Creative direction · Photography · Editing
Travel video

Málaga

A fast-paced, aspirational city story - place, atmosphere and movement shaped into social-first travel content.

180,965 views · 1,493 new followers - organic Watch the reel ↗
Yoga and movement collage - slow morning stretch sequence

Movement, Through My Eyes

With a strong understanding of anatomy and movement, I choose angles that highlight technique, alignment and the story a brand wants to tell. I don't just capture movement - I understand it.

Strength · Stability · Control
Travel video

Spain, Through My Eyes

A personal travel series across Nerja, Segovia, Madrid and Barcelona - place and atmosphere shaped into a cohesive visual story.

Travel · Social Content · Visual Storytelling
Grand hotel staircase lined with palm trees

A Sense of Stay

Capturing the hotel as an experience - not just a space. Architecture, atmosphere and the small moments that shape the feeling of a stay, from first impression to the smallest detail.

Architecture · Experience · Lifestyle · Details

Employee Experience

From product to concept.
From concept to experience.

For 3.5 years, I managed Employee Experience at a tech company, working with suppliers, planning events, Happy Hours and team experiences. Being on the client side taught me what HR and Employee Experience teams actually look for - and what makes a supplier stand out.

Today, I bring that insight into my creative work. I help food, hospitality, lifestyle and wellness brands transform their existing products into creative concepts tailored to the corporate world - from developing the idea and shaping its visual direction to creating the photography and social content that bring it to life.

01

Creative Concept

Turning an existing product or service into an idea built for employee experience: the concept, the experience, the look, and how it's presented to companies.

02

Visual Content

Building the visual language, planning the shoot day, then photographing and editing content that presents the concept in a polished, professional way.

A good product is the starting point. The right concept makes it an experience.

Let’s talk.

Let’s turn what you offer into an experience - for food, hospitality, wellness and lifestyle brands, on social and beyond.

Send an email
WhatsApp052-424-9620@elinor.yosef